Casa Cava
E-commerce · Wholesale & retail
A live e-commerce storefront for confectionery and bakery raw materials — catalog, on-page AI assistant for product questions, and a WhatsApp handoff for wholesale negotiation.
- Role
- Product design & dev
- Status
- Live
- Period
- 2024
- Domain
- E-commerce · F&B supply
Confectionery-supply businesses in the region run almost entirely through WhatsApp and phone calls — no public catalog, no way for retail customers to browse on their own, and wholesale conversations buried in chat history.
Treat the site as a dual funnel. Retail browses a calm, detailed catalog and self-serves through the cart. Wholesale browses the same catalog and hands off to WhatsApp. An AI assistant answers product questions in either flow.
Catalog
Product cards with category filters, search across the inventory, and per-product detail pages with origin and usage notes.
Dual checkout
Retail cart and checkout for self-service; a persistent WhatsApp button keeps the wholesale path one tap away.
AI assistant
An on-page chatbot answers product questions, quotes prices from the catalog, and can add items to the cart conversationally.
Order tracking
A self-serve 'track your order' surface so retail customers don't need to message to ask for status.
- Live and serving real customers at casacavco.com.
- Catalog covers 8 categories of confectionery raw materials with detailed context.
- AI chat handles product questions 24/7 instead of pinning a human to WhatsApp.